Low demand and the uncertain prospects for the Russian automotive market has forced manufacturers, providing sales of more than two third of cars in Russia, to save money and to refuse to participate in the Moscow motor show, giving the money to other projects.
As reported by Reuters, the Russian car market falls for the fourth consecutive year, gradually slipping to the level of a disastrous 2009, but two years ago, almost all market participants are still hoping for its growth and participated in usually popular main Russian auto show.
This time in the pavilion of the Moscow international motor show (MIAS-2016) in the first working day of unusual quiet and not crowded, as many companies decided to ignore the participants of the exhibition together occupy less than a third of the Russian market, according to Reuters calculations based on data from the Association of European businesses during the seven months of 2016.
Almost half of the first hall is the stand of AVTOVAZ with an area of over 2,000 square meters, the second room is located on a size of stand Korean Hyundai, and the third room is completely occupied by the stand of Daimler, which represents the brands Mercedes Benz and Smart. In addition to these three manufacturers at the show are the booths of Chinese Changan, DFM, FAW, Geely and Iran Khodro Iran, according to the website MIAS 2016.
Most of the car manufacturers, refused to participate, explained his decision by the desire to save in a crisis, sending money to other purposes.
“Against the background of reducing the number of participants in this “motor show” we have reason to believe that the flow of visitors to the exhibition this year will be substantially less than in previous years – said the Russian office of Kia Motors. – When any motor show this level involves significant costs”.
“We decided to invest in a more interesting and relevant projects, rather than participating in lose the popularity of the exhibition: expanded cardiovascular program of sports training, has provided customers with priority conditions to travel on the highway M-11, and with the support of BMW Bank launched a special program for the purchase of most models of credit,” – said the representative of the brand BMW.
German Volkswagen, the Russian Sollers and partners AVTOVAZ – Renault and Japanese Nissan also told Reuters that they wanted to direct the money saved to other projects.
However, a number of automakers, including Kia Motors and Ford Sollers, Ford represents in the Russian market, say they will consider taking part in the next auto show to be held in Moscow in 2018.