The Committee of Advertising code of the Netherlands recognized commercial, filmed the Party for the animals (Partij voor de Dieren) about the company’s products Myronivsky Hliboproduct (MHP), does not correspond to the code on advertising and recommended not to spend more advertising campaign this way
As reported Agroportal, in particular, in April of this year, the Party for the animals Netherlands published an advertisement in which he stated that MHP not in compliance with the European rules for the protection of animals.
In turn, MHP filed a complaint with the Dutch Committee of Advertising code (Réclame Code Commissie).
August 9, 2016, the Committee of Advertising code came to the conclusion that advertising does have contravened the provisions of article 2 of the Dutch code on advertising. The Committee gave the recommendation of the Party for animals and GUE/NGL (one of the parties specified in the advertisement) no longer conduct an advertising campaign in this way.
MHP is a vertically integrated company. Among the activities is crop farming, poultry farming and meat processing. Land Bank MHP is about 370 hectares. the holding presented by trade marks Nasha Ryaba, Easy!, Friendship of peoples, Alan, evroprodukt, Certified Angus, Foie Gras.
Since 2008 the company’s shares are listed on the London stock exchange under the Ticker MHPC. About 65% of the shares of MHP owned by businessman Yuri Kosyuk.