The number of Ukrainians using the Internet daily, down from 52% in 2016 to 48% in 2017.
About this reported study, the Connected Consumer Study 2017 published by Google.
The study was conducted by KANTAR company, TNS from 1 April to 30 June 2017 in the format of personal interviews. The sample size for Ukraine – 1000 respondents aged 16+.
Contrary to the assumption of a young age online users age division was quite uniform. In particular, users aged 65 and over represent 5% of the total number of Internet users in Ukraine. 10% of the total amount of people aged 55 to 64 years, and the number of users from 45 to 54 years is 18%. The most active users are aged 25-34 and 35-44 years – 27% and 23% respectively.
Today one Ukrainian has a 1.4 Internet-connected devices (compared with 1.2 devices in 2016).